The RACE Growth System

Access a complete library of marketing guides, templates and toolkits designed to help you plan, optimize and improve your marketing activity using the proven RACE framework.

Best practice processes

Best practice marketing processes

Use proven processes to plan effectively, improve performance and upskill your team with confidence.

  • Comprehensive Toolkits
  • In-depth strategy guides
  • Playbooks
  • Benchmarking guides
Templates

Ready-to-use templates

Editable templates to help you plan, benchmark and measure your marketing activity more effectively.

  • Budgeting and planning calculators
  • Customer journey mapping tools
  • 90 day and annual marketing planning
  • Competitor analysis tools
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  • RACE digital strategy toolkit

    RACE digital strategy toolkit

    Regular price  £485.00 Special price  £199.00
    £199.00 £485.00 You save 58%
  • Marketing planning & brand strategy toolkit

    Marketing planning & brand strategy toolkit

    Regular price  £361.00 Special price  £179.00
    £179.00 £361.00 You save 50%
  • Campaign planning toolkit

    Campaign planning toolkit

    Regular price  £390.00 Special price  £179.00
    £179.00 £390.00 You save 54%
  • Social media marketing toolkit

    Social media marketing toolkit

    Regular price  £224.00 Special price  £129.00
    £129.00 £224.00 You save 42%
  • Marketing Plan Examples Bundle

    Marketing Plan Examples Bundle

    Regular price  £87.00 Special price  £69.00
    £69.00 £87.00 You save 20%
  • SEO toolkit

    SEO toolkit

    Regular price  £253.00 Special price  £129.00
    £129.00 £253.00 You save 49%
  • Paid media toolkit

    Paid media toolkit

    Regular price  £145.00 Special price  £119.00
    £119.00 £145.00 You save 17%
  • Google Analytics toolkit

    Google Analytics toolkit

    Regular price  £145.00 Special price  £119.00
    £119.00 £145.00 You save 17%
  • Email marketing & automation toolkit

    Email marketing & automation toolkit

    Regular price  £224.00 Special price  £129.00
    £129.00 £224.00 You save 42%
  • Digital experience & website management toolkit

    Digital experience & website management toolkit

    Regular price  £174.00 Special price  £129.00
    £129.00 £174.00 You save 25%
  • 7 Steps to business marketing planning

    7 Steps to business marketing planning

    £79.00
    £79.00
  • Marketing buyer persona template and checklist

    Marketing buyer persona template and checklist

    £0.00
    FREE
  • 7 Steps to Content Marketing

    7 Steps to Content Marketing

    £79.00
    £79.00
  • B2B digital marketing plan example - startup company

    B2B digital marketing plan example - startup company

    £29.00
    £29.00
  • Digital marketing plan examples for an e-commerce/retail company

    Digital marketing plan examples for an e-commerce/retail company

    £29.00
    £29.00
  • B2B digital marketing plan example - packaging industry

    B2B digital marketing plan example - packaging industry

    £29.00
    £29.00
  • Video and YouTube marketing guide

    Video and YouTube marketing guide

    £29.00
    £29.00
  • Social media report template

    Social media report template

    £29.00
    £29.00
  • Social media marketing playbook 2025

    Social media marketing playbook 2025

    £29.00
    £29.00
  • Social media marketing audit template

    Social media marketing audit template

    £29.00
    £29.00
  • Managing social media plan example template

    Managing social media plan example template

    £29.00
    £29.00
  • 7 Steps to social media

    7 Steps to social media

    £79.00
    £79.00
  • Google SERPs analyzer dashboard for SEO reporting

    Google SERPs analyzer dashboard for SEO reporting

    £29.00
    £29.00
  • SEO strategy audit checklist

    SEO strategy audit checklist

    £29.00
    £29.00

Why marketers trust Smart Insights

1

+

marketers have used the RACE Framework to plan, manage and optimize their marketing

1

+

businesses and teams relied on our resources to deliver more effective, data-driven marketing

1

+years

creating practical marketing frameworks used by professionals in organizations worldwide

Has everything you need

I used the Smart Insights platform a few years ago when I established a company and I almost didn't know anything about marketing and returned recently because I needed to have up-to-date information. A great resource - highly recommended!

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Yulia S

Verified customer

Great marketing resource

Smart Insights were one of the prominent digital marketing brands when I first began my career, and they still provide great resources today. No matter what stage you are at, there is great advice from even the most casual visit to their website.

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David Pennington

Verified customer

Extremely helpful for me!

Extremely helpful for me! I'm a one person marketing department that does it all, including optimizing our website and SEO.

L

Lizz Larsen

Verified customer

High value, great people!

This has helped me get ahead in my career countless times. On top of offering an amazing product, it is so good to know that the people who are behind Smart Insights are authentic and believe in the value they are offering so completely (and such good marketers themselves). Couldn't recommend this product more highly!

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Catherine Hancock

Verified customer

The best tool-box for marketers

I've discovered Smart Insights about a decade ago and it has always proven so helpful in my career in Marketing. A wonderful source of knowledge for marketeers, with so many tailored-made tools. I can warmly recommend their services.

L

Lucie Blot

Verified customer

My digital bible 😊

As a marketing consultant, I need to constantly update my knowledge. Thanks to Smart Insights I improve my digital expertise. My recommendations are more relevant. Smart insights is in my work a great companion, a little treasure where I find inspiration. I can't do without it.

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Pascal L

Verified customer

It's my first port of call

Smart Insights is my first port of call when I'm looking for a new framework or simply new approaches to recurring challenges. It's a vast resource that's easy to navigate and consume. I highly recommend!

M

Melissa Fretwell

Verified customer

The most complete source

Smart Insights is from my point of view the most complete website about digital Marketing.

J

Jean-Baptiste

Verified customer

A complete package

I highly recommend looking into Smart Insights. I own and run a boutique agency and wear a ton of hats. I found Smart Insights provided me with everything from advice on growing my agency as well as valuable resources that helped me continue my personal education.

K

Kevin Alvarez

Verified customer

A wealth of digital knowlege

I am delighted to have joined Smart Insights. As someone who has worked in marketing for a number of years but fairly new to digital marketing, I was looking to increase my knowledge across all areas. I find the templates extremely useful.

H

Helen Kings

Verified customer

Gold mine of very practical content

Smart Insights has a wealth of useful information for marketers. The membership is good value and includes lots of great content.

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James Foster

Verified customer