Dr. Dave Chaffey, creator of the RACE Framework and co-founder of Smart Insights, is the author of bestselling digital marketing books including Digital Marketing: Strategy, Implementation and Practice and Digital Marketing Excellence.

With decades of experience advising global brands, Dave is known for clear, practical and data-driven guidance. He has supported organisations such as 3M, BP, Barclays, Dell, HSBC, Mercedes-Benz and Microsoft.

Every resource in our toolkits is shaped by this real-world expertise, giving you practical direction you can apply to improve your marketing performance.

The Smart Insights RACE Growth System underpins every resource in this toolkit. It gives marketers a structured way to plan and improve their activity, combining the RACE Planning Framework’s 25 essential activities across Reach, Act, Convert and Engage with the RACE Opportunity-Strategy-Action process, a three-step method for building growth plans.

Since 2010, RACE has been used by marketers in over 100 countries because it is practical, customer-centred and integrated across all channels. Each template, checklist and guide follows this proven approach, helping you align to the customer journey, blend on- and offline tactics and use data-driven KPIs to raise marketing performance.

Smart Insights creates digital marketing toolkits designed to help marketers work more effectively. Used in over 100 countries, it brings together proven frameworks, practical tools and ready-to-use templates that support every stage of planning and execution.

Our content - like the RACE Digital Strategy toolkit - is created by experienced practitioners and grounded in real-world best practice, giving you clear steps to follow rather than theory to interpret. Whether you’re developing your skills or improving how your team works, Smart Insights gives you the structure, tools and confidence to plan smarter and deliver stronger results.

Digital marketing is often fragmented and overly tactical, with training focused on channels rather than the bigger picture. Smart Insights takes a different approach. We help you build the balanced, T-shaped skills needed to plan strategically and deliver effectively across every stage of marketing.

You’ll learn how to create integrated strategies using the RACE Growth System, benchmark competitors and shape stronger Digital Value Propositions. You’ll develop data-driven capability through forecasting, GA4 reporting and dashboards, and enhance your creativity with structured brand and content ideation methods supported by modern marketing tools.

All of this is brought together through practical, editable templates that help you plan, monitor and improve results with clarity and confidence.