The RACE Growth System
Access a complete library of marketing guides, templates and toolkits designed to help you plan, optimize and improve your marketing activity using the proven RACE framework.
Best practice marketing processes
Use proven processes to plan effectively, improve performance and upskill your team with confidence.
- Comprehensive Toolkits
- In-depth strategy guides
- Playbooks
- Benchmarking guides
Ready-to-use templates
Editable templates to help you plan, benchmark and measure your marketing activity more effectively.
- Budgeting and planning calculators
- Customer journey mapping tools
- 90 day and annual marketing planning
- Competitor analysis tools
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Website conversion and revenue model calculators -
Persona research guide -
Customer persona guide and template -
Customer journey mapping templates -
Customer experience playbook -
Product launch playbook -
Post-campaign analysis report template -
Marketing campaign plan template -
Event marketing guide -
Editorial calendar spreadsheet -
Campaign timeline/project plan template and example -
Content marketing playbook -
Content ideation template -
7 Steps to Campaign Planning
Why marketers trust Smart Insights
1
+
marketers have used the RACE Framework to plan, manage and optimize their marketing
1
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businesses and teams relied on our resources to deliver more effective, data-driven marketing
1
+years
creating practical marketing frameworks used by professionals in organizations worldwide