The RACE Growth System

Access a complete library of marketing guides, templates and toolkits designed to help you plan, optimize and improve your marketing activity using the proven RACE framework.

Best practice processes

Best practice marketing processes

Use proven processes to plan effectively, improve performance and upskill your team with confidence.

  • Comprehensive Toolkits
  • In-depth strategy guides
  • Playbooks
  • Benchmarking guides
Templates

Ready-to-use templates

Editable templates to help you plan, benchmark and measure your marketing activity more effectively.

  • Budgeting and planning calculators
  • Customer journey mapping tools
  • 90 day and annual marketing planning
  • Competitor analysis tools
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  • SEO report template

    £29.00
    £29.00

  • SEO gap analysis Excel spreadsheet

    £29.00
    £29.00

  • On-page SEO and copywriting template

    £29.00
    £29.00

  • SEO playbook 2025

    £29.00
    £29.00

  • 7 steps to SEO

    £79.00
    £79.00

  • Marketing technology selection guide

    £29.00
    £29.00

  • Digital marketing strategy playbook 2025

    £29.00
    £29.00

  • Segmentation and targeting workbook template

    £29.00
    £29.00

  • PowerPoint digital marketing strategy planning template

    £29.00
    £29.00

  • Marketing SWOT analysis and strategy prioritization workbook template

    £29.00
    £29.00

  • Free digital marketing plan template

    £0.00
    FREE

  • Free digital marketing maturity audit templates

    £0.00
    FREE

  • Digital marketing strategy audit/health check

    £29.00
    £29.00

  • Digital marketing planning spreadsheet

    £29.00
    £29.00

  • Digital marketing plan workbook

    £29.00
    £29.00

  • Digital marketing plan example

    £29.00
    £29.00

  • Competitor benchmarking guide and template

    £29.00
    £29.00

  • 90-day planning templates for implementing marketing and digital marketing plans

    £29.00
    £29.00

  • Online marketing benchmarks statistics compilation

    £29.00
    £29.00

  • ChatGPT prompt cheatsheet for marketers

    £0.00
    FREE

  • AI for marketing playbook and governance policy template

    £29.00
    £29.00

  • 7 Steps to digital marketing strategy

    £79.00
    £79.00

  • Online customer acquisition budget spreadsheet

    £29.00
    £29.00

  • Paid media and digital advertising playbook

    £29.00
    £29.00

Why marketers trust Smart Insights

1

+

marketers have used the RACE Framework to plan, manage and optimize their marketing

1

+

businesses and teams relied on our resources to deliver more effective, data-driven marketing

1

+years

creating practical marketing frameworks used by professionals in organizations worldwide

Has everything you need

I used the Smart Insights platform a few years ago when I established a company and I almost didn't know anything about marketing and returned recently because I needed to have up-to-date information. A great resource - highly recommended!

Y

Yulia S

Verified customer

Great marketing resource

Smart Insights were one of the prominent digital marketing brands when I first began my career, and they still provide great resources today. No matter what stage you are at, there is great advice from even the most casual visit to their website.

D

David Pennington

Verified customer

Extremely helpful for me!

Extremely helpful for me! I'm a one person marketing department that does it all, including optimizing our website and SEO.

L

Lizz Larsen

Verified customer

High value, great people!

This has helped me get ahead in my career countless times. On top of offering an amazing product, it is so good to know that the people who are behind Smart Insights are authentic and believe in the value they are offering so completely (and such good marketers themselves). Couldn't recommend this product more highly!

C

Catherine Hancock

Verified customer

The best tool-box for marketers

I've discovered Smart Insights about a decade ago and it has always proven so helpful in my career in Marketing. A wonderful source of knowledge for marketeers, with so many tailored-made tools. I can warmly recommend their services.

L

Lucie Blot

Verified customer

My digital bible 😊

As a marketing consultant, I need to constantly update my knowledge. Thanks to Smart Insights I improve my digital expertise. My recommendations are more relevant. Smart insights is in my work a great companion, a little treasure where I find inspiration. I can't do without it.

P

Pascal L

Verified customer

It's my first port of call

Smart Insights is my first port of call when I'm looking for a new framework or simply new approaches to recurring challenges. It's a vast resource that's easy to navigate and consume. I highly recommend!

M

Melissa Fretwell

Verified customer

The most complete source

Smart Insights is from my point of view the most complete website about digital Marketing.

J

Jean-Baptiste

Verified customer

A complete package

I highly recommend looking into Smart Insights. I own and run a boutique agency and wear a ton of hats. I found Smart Insights provided me with everything from advice on growing my agency as well as valuable resources that helped me continue my personal education.

K

Kevin Alvarez

Verified customer

A wealth of digital knowlege

I am delighted to have joined Smart Insights. As someone who has worked in marketing for a number of years but fairly new to digital marketing, I was looking to increase my knowledge across all areas. I find the templates extremely useful.

H

Helen Kings

Verified customer

Gold mine of very practical content

Smart Insights has a wealth of useful information for marketers. The membership is good value and includes lots of great content.

J

James Foster

Verified customer